Recent blog posts Forum. Explore Wikis Community Central. Register Don't have an account? Edit source History Talk 0. Note: Buying bulk from your Resources is twice as much as you would purchase from your Neighbors market.
Note: You can't change your Ore type. You can get them from Critical Hit or Critical Kill combat drops. You can help or invade another Neighbor who has other types of ore. At the end of combat, you receive Ore as part of the victory reward. You can request your Neighbors to send you Ore through the Friends Ladder. You can use the Market to buy and sell Ore.
You can buy bulks of Ore for Empire Points from your Resources. And it's why it's so hateful. If you want to get bigger, want to own a bigger island, get more stuff, own more expensive units, you need to build Government buildings. Government buildings increase your population cap, which leads to you building more houses, which leads you to getting a steadier incoming. But you can't just construct the government buildings and be done with them.
They have to be staffed by friends. Each building needs three friends to function. If you want to grow, you need to become a viral marketer. You need to invite them in to your game, or you need to pay to have a bot to play with you. Once they're in your game, there's no mechanic, no work they have to do. They're just there. Being something that happens while you mindlessly click. And once you start thinking about it, that's the same for all the mechanics in Empire and Allies.
They have no weight, no choice, no impact. Want resources? Want to optimise or micromanage your Maybe you do the maths and think about what the optimum time to leave your farms for, is? Don't bother. There's no real optimisation.
Just click and wait. Want to figure out the optimal selection set of units to take into a fight? That rock-paper-scissors subtlety never gets any tougher than… rock-paper-scissors.
You can't even complete these fights at your own pace; you're gated by the number of 'allies' you can bring to the fight. If you want to complete more battles in a day, you need more allies. You need to market the game to your friends. Here's the business of Empires and Allies. If you want to skip the gates; want to progress a little bit further than the carefully placed social obstacles the developers at Zynga put in your path, you need to invite your friends.
Empire and Allies is ferocious about spreading. The first option on near every screen is to share the game, or to invite a friend in. It posts to your facebook wall incessantly. The game even posts what other players are up to to your own wall. But the viral spread is just a means to an end. Eventually you run out of friends.
Friends who are willing to join into the Empires and Allies pyramid. It's at that point, that inevitable point, you need to pay.
You need to pay to grow further. You need to pay to complete more missions ever day. You need to pay to keep your fleets growing, to keep your armies expanding. You always need to pay. Or you stop playing. Empires and Allies doesn't offer you decisions. It doesn't offer you entertainment. It doesn't offer you social interaction. And it doesn't offer you fun.
But even so, at the top of the Empires and Allies landing page, there's a counter showing how many 'Likes' the game has received. I know all this. I understand the business, I understand how its turned me into a piece of viral marketing. I hate it for it.
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