What does ctor stand for

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Search the web. Citation Use the citation options below to add these abbreviations to your bibliography. Powered by CITE. Just look at what we're up against: Together, you, me and all of the other email marketers of the world send out million emails every day. And of those million, only about 20 percent actually get opened.

With odds like that, how do marketers know if an email campaign is successful? While an email's open rate is a great metric of success, it doesn't tell you the whole story.

Here are the email marketing metrics should you rely upon to get an honest picture of how well your email marketing campaigns are or aren't doing. The email delivery rate is a great way to keep an eye on how healthy your list is. The email open rate is - you guessed it - the number of people that actually decided to open and hopefully read your email. The open rate can be measured in two different ways: 1 total number of emails open ed divided by total delivered; or 2 total number of emails opened divided by total sent.

But what does this number tell you? Well, if you see a lower than expected open rate, you may want to consider revising your subject line the next time around, because it wasn't compelling enough to prompt action. I have a point and a purpose, and both, in my opinion, are worth your while. The CTR tells you how many people clicked-through on an email message, and that can be calculated as number of people that click divided by…? However, the source of this number is not always clear, depending on the platform.

CTOR stands for the click-to-open rate and compares the number of people that opened the email to the number that actually clicked. What does that mean? You send each to recipients. Go you! How did Email A do? Of the , only 10 people opened the email, and only 5 people clicked. How about Email B? Of the , 50 people opened the email, and 10 people clicked. Essentially, the CTR takes into account all of the in-box actions.

By contrast, the CTOR only includes the actions of those who have opened the email. In short, it only measures the performance of the content of the email. What I am saying is that they analyze, represent and demonstrate two totally different things. When you understand the difference, you can see that both metrics are incredibly useful tools to have tucked away in your email marketing arsenal. But you shouldn't forget about the delivery and open rates either. They may be oldies, but they are also goodies and are still around for good reason.

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